Warning: Unexpected character in input: '\' (ASCII=92) state=1 in /home/atcomp/domains/abcreklamy.eu/public_html/config.php on line 12
Słownik Reklamy :: Agencje Reklamowe :: Reklama :: Gadżety Reklamowe.
A
B
C
D
E
F
G
H
I
J
K
L
ďż˝
M
N
O
P
Q
R
S
ďż˝
T
U
W
Z
ďż˝
ďż˝
  • Dastous a., seguin n., consumer reactions to product placement strategies In television sponsorship, "European journal of marketing" 1999, no9/10
  • Automatyzm w procesach przetwarzania informacji, red. R.k. Ohme, M.Jarymowicz, J.Reykowski, Instytut {psychologii PAN-SWPS, warszawa 2001
  • Babin L.A., Carter S.Th., Adcertising via Box-Office: Is Produkt Placement Effective?, "Journal of Promotion Managemant" 1996, vol. 3
  • Babin L.A., Carder Sh., Viewiers Recognition of Brands Placed within a Film, "Internation Journal of Advertising", 1996, no 2
  • Balasubramanian S.K., Beyond Advertising and Publicity: Hybrid Messages and Public, "Journal of Advertising", 1994, December
  • Brennan I., Khaud M.D., The Influence of Product Placement Type and Exposure Time on Product Placement Recognition, "International Journal of Advertising", 1999, no 3
  • Bulak P., Product placement w practice, "Marketing I Rynek", 2000, nr 5
  • Czarnecki A, Korsak R., Planowanie mediów w kampaniach reklamowych, PWE, Warszawa 2001
  • Falkowski A., Tyszka T., Psychologia zachowań konsumenckich, Gdańskie Wydawnictwo Psychologiczne, Gdańsk 2001
  • Gould S.J., Gupta P.B., Grabner-Krauter S., Produkt Placement In Movies: A Cross - Cultural Analysis of Austrian, French and American Consuments Attitides Toward This Emerging, International Promotional Medium, "Journal of Advertising", 2000, no 4
  • Grzegorczyk A., Sponsoring kultury, Wyższa Szkoła Promocji, Warszawa 2003
  • Horach A.J., Kreacja w produkt placement, "Imapact" 2002, nr 9
  • Horach A.J., Produkt placement - zacznijmy mówić tym samym językiem, "Impast" 2002 nr 6
  • Kall J., Reklama, PWE, warszawa, 2002
  • Karrh J.A., Brand Placement: A Review, "Journal of Current Issues and Research In Advertising", 1998, no 2
  • Kozłowski A., Reklama. Socjotechnika oddziaływania, Szkoła Główna Handlowa, Warszawa 2001
  • Law Sh., Braun K.A., Ill Hale What Shes Having: Gauging The Impast of Produkt Placement on Viewers, "Psychology & Marketing" 2000, no2
  • Morton C.R., Friedman M., I Saw In in the Movies: Exploring the Link Between Product Placement Belifs and Raported Usege Behavior, "Journal of Current Issues and Research in Advertising", 2002, no 2
  • Nebenzahl I.D., Secunda E., Cunsumers Attitudes Toward Product Placement in Movies, "International Journal of Advertising", 1993, no 1
  • Ohme R.K., Chwyty reklamowe. Nowe spojrzenie, "Charaktery" 2002, nr 11
  • Ong B., Meri D., Should Produkt Placement In Movies Be Banned, "Journal of Promotion Management" 1994, no 3
  • Russel C.A., Invertigating the Effectiveness od Product Placement in Television Show: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude, "Journal of Consumer Reaserch" 2002 no 12
  • Tokarska-Nyga M., Product placement: najdłuższa kampania reklamowa, "Brief" 2002, nr 11
  • Tokarska-Nyga M, To nie przypadek, to produkt placement, "Brie" 2001, nr 7
  • Vollmers S., Mizerski R., A Review and Investigation into the Effectivesness of Product Placement in Films, w: Proceedings of the 1994 Ameican Advertising Conference, American Academy of Advertising, 1994
  • Andrzej Ehrlich, Jay Conrad Levinson Marketing partyzancki, Polskie Wydawnictwo Ekonomiczne, 1998
  • Holly Berkley, Marketing internetowy w małej firmie, Wydawnictwo Helion, 2005